Harry Potter author JK Rawling announces the launch of Pottermore. This is an online experience to read, share and rediscover Harry Potter. Pottermore will allow readers to dig dipper to Harry Potter universe through unpublished background information from the author herself.
An online reading experience unlike any other… it’s called Pottermore! It’s the same story with a few crucial additions. The most important one is you. Just as the experience of reading requires that the imaginations of the author and reader work together to create a story. So Pottermore will be built in part by you, the reader. The digital generation will be able to enjoy a safe, unique online reading experience built around the Harry Potter books. Pottermore will be the place where fans of any age can share, participate in and rediscover the stories. It will also be the exclusive place to purchase digital audio books and for the first time ebooks of the Harry Potter series. I’ll be joining in too because I will be sharing additional information I’ve been hoarding for years about the world of Harry Potter. Pottermore is open to everyone on October.
One million fans will get access to a beta on July 31, Harry’s birthday. It will be open for all in October 2011.
Click pottermore.com for more information.